Is there really a best time of the day to post on Instagram so your photos and videos get more views, likes, and comments? Figuring this out can be a little bit tricky.
The New Instagram Algorithm and What It Means for Timeliness
Instagram is now rearranging users' feeds to show them what it thinks they want to see first rather than showing them all the most recent posts in the order of when they were posted. This means that you could post something at a particular time and still have it seen by many of your followers or perhaps hardly any of your followers at all, depending on how much or how little they interact with your content.
According to Instagram, the order of posts in users' feed will be based on the likelihood that they're interested in the posts, their relationships with the accounts they follow and the timeliness of the posts. So, although interaction now affects how posts show up in the feed, timeliness is still certainly relevant — perhaps just not quite as relevant as before the algorithm rollout.
What to Consider
- Your target follower demographics - Adults with day jobs are more likely to check out Insta in the morning, while college all-nighter kids may be more active in the off-hours. This is why identifying your target audience is important.
- TIme zone differences
- Engagement patterns - make sure to pay attention to your interactions, no matter what research tells you, what matters the most is the behaviour of your followers.
Time Slots to Try
Mondays, Wednesdays, Thursdays and Fridays seem to have the highest engagement according to the research sources above. Track the amount of likes and comments you get for each time slot and make adjustments as needed.
Popular slots are as such -
- Mornings - 7-9 am / Midday - 11 am - 2 pm / Evening 5-7 pm : Experiment with the following slots to find where your target audience is the most engaged.
Stick to Posting Videos After Work/School Hours
Video interaction tends to differ slightly compared to photos posted on Instagram. If you really want your video to be viewed, limit posting video content to the evening hours or much later at night.