15 Questions to help define your Social Media Marketing Strategy

Whether you are starting a social media plan from scratch or redefining an existing strategy, taking  a moment to reflect on a few key questions can be valuable.


This helps point you down the best path and ensures that the time you spend is aimed towards your goals.

Here are 15 questions that are helpful when coming up with a social media strategy for your brand.

Goal setting - these questions can help you set a mission for why you are on social media, and to set specific goals to support that mission.

1 - Why are you on social media?

2 - What do you plan to achieve with Social Media?

Your audience - once you know your target audience, you can then find which social networks they frequent, and you can think about how your product or service fits with their needs.

3 - Who is your target audience?

4 - What social channels do they use?

5 - What problems can you help them solve?

6 - What topics and sources of information is important to them?

Your Brand - The voice and tone you convey have a huge impact on how your audience perceives your brand.

7 - What is your Brand voice?

8 - What emotions do you hope to convey though branding visuals and messaging?

Content planning and creation - Think about time, energy and manpower you need to commit to sharing on social media. These questions can also help determine the topics you cover as well as the platforms you use.

9 - What are categories, messages or topics that support your brand?

10 - What realistic resources do you have?

11 - What is the work flow from creation to publication?

12 - How often should i post?

13 - How does social media fit with our other campaigns?

Measuring & Analyzing - This is a big stage of the process.  Measuring ROI hold a lot of value in benchmarking and comparing the performance of your posts.

14 - How is your social media success defined and how are you measuring ROI?

15 - What is the customer journey from search to purchase?

Do you have any other questions you feel have helped you on your social media trek?  I'd love to hear your thoughts and ideas.





Should you post on your Social Media on the weekend?

Friday is here! The work week is over!  But does that mean you should take a break from your Social Media Pages?

You may want to spend the weekend unplugged, however that doesn't mean your customers do.  Your audience is out there - go and get them!  

According to Hubspot top posting windows on the weekend are:

- Facebook : 12-2 pm on Saturday and Sunday.  Other top posting times are 1-4 on Friday

- Pinterest: 8-11 pm on Saturdays, 5-6 pm on Fridays, and oddly enough 2-4 am on any given day - sleep much??

- Instagram :9-11 am saturdays and sundays.  However save your most important Instgram content for the weekdays as the reach is migh higher then.

For small business owners, there are all kinds of fun, weekend-only content to post to connect and humanize your business.  Poolside selfies, your son playing high school foot ball, show off your booth at the local market.  Although you may want to completely disconnect, make sure you stay in touch with your smartphone - because when your customers want to buy, you need to be there to sell.

Will you do any social media posting this weekend?  Share your Pages link in the comments!  I would love to see your page action.

A/B test on Social Media

Since we can post the same type of content across your Social Media Platforms, we can take advantage of this opportunity to see what kind of content works best for your clients and business.

Here is how to run that type of experiment:

  • Use 2 different headlines for your post.  For example, in one post, ask a question.  In the next post provide information.  Both on the same subject.
    • Post 1 - What time do you start your day?
    • Post 2 - How waking up at 6 am will increase your productivity.
  • Post both, on the same platform, roughly an hour apart.  
  • Compare the data for each to find the best content for your client base

When you see a big difference in the engagement, you will find out what format works best for your client base.  Try this test out with headlines, images, surveys and more.


5 things successful brands are doing on Instagram

Instagram is one of the fastest growing social media networks.  More and more businesses are finding ways to turn it into a valuable marketing tool. Instagram is powerful way to reach customers and build relationships.

  1. They are consistent.  They show up daily, or several times a day.  They make Instagram a priority.  Repetition is key.   You want your followers to know instantly it's you.  Their STYLE is also consistent.  Even as you scroll through Instagram, you know it's from a certain person or brand, even before you see the user name.  You want your images to look familiar to your audience, this boosts a trust factor because they know what to expect from you.
  2. They communicate.  Serving your community, engaging with customers and would-be-followers are beneficial, because they show you give a damn.  How did you feel the last time a brand addressed you after you commented on a photo of theirs.  Pretty good hey?  Don't be faceless in your account - let people know you are there.
  3.  They put serious thoughts into their hashtags.   Hashtags have a HUGE impact.  There is a good way and a bad way.  If you are using multiple hashtags,  place them in your second comment.  You want to do this so that is becomes hidden when people start commenting on your post.  You want your first update to be nice and clean.  If you add all of your hashtags to your first post, it will look spammy. Tuck those babies down into the second comment where they'll soon disappear, while still giving you the advantage of being connected and searchable.  Note: If you're using a hashtag specific to YOUR BRAND and you're using that as a way to connect your followers, I would say that hashtag could go in your first comment. 
  4. They give back to their community.  Treat your following to something special. Make sure your contest is a) easy to enter, b) isn't spammy, and c) is desired by your following. If you're not a product based brand, or your product is too costly or big to giveaway (ie. if you're a real estate agent or sell cars) you can always reward followers with a Starbucks card instead.
  5. They optimize their profile link.  Since you only get ONE clickable link on your Instagram account - make the most of it.  While your website is the obvious choice, you can also use this space by changing it frequently to correspond with seasonal events, current promotions, contests and blogs.

Quote of the Day

Your current conditions do not reflect your ultimate potential but rather the size and quality of goals up which you are currently focusing.  Tony Robbins.